Products Move When Content Flows | Syndigo
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Blue and green lines

Products move
when content
flows.

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active content engine icon

The first
ACTIVE CONTENT ENGINE

Use Syndigo to power the continual flow of all types of content and data between brands, distributors, retailers, and their customers.

Blue lines

Selling more requires a new way of managing data and content across multiple domains.

Brands, retailers, distributors, and manufacturers face brutal competition. Syndigo gets it, because we come from this world.

If these are your challenges...Your solution should...
Channels are changing.Create a unified experience for all channels, so you win the sale.
Complex data drives everything.Harness data to personalize and customize offerings.
Customers are now in control.Empower customers to make great choices more easily.
Commerce happens lightning fast.Get product and availability information to shelf quickly.
Gaps amplify risk.Create a seamless system, both internally and externally.

Modern commerce is powered by Syndigo, the Active Content Engine

Win every shelf with continuous optimization

Rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle.

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Control all content and data flows at every point

Our comprehensive platform connects every aspect of the data and content lifecycle, so you gain efficiency, visibility and control from creation to sale.

Harness exponential data growth

Manage the continual flow of information with a complete solution. Syndigo starts with a leading Master Data Management configuration that connects product, customer, and location domains with the means to scale.

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Exactly what you need–with no trade-offs

Internal data governance, effective content delivery, plus performance feedback and optimization, all in one. Regardless of company role, content type, domain, or industry vertical, we’re the only solution needed.

Leverage the largest global two-sided network

Syndigo serves brands, retailers, distributors, partners and their customers, giving us a full working knowledge of the data as well as the context behind the data.

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How to Win with the Active Content Engine

Create

Create and Ingest Great Content

Create accurate, engaging product content. Whether Syndigo creates the content or integrates brand-developed content, it will be fit for publishing on any channel. We enrich, verify and ensure consistency across channels.

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Syndigo Created

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Brand Created

Manage

Manage and Govern High-Quality Data

Connect multiple data domains—including customer, location, and product—both internally and externally. Syndigo can create your MDM, PIM or DAM solution for improved coordination, management and governance across your organization.

master data management

Master Data Management

Product Information Management

Syndicate

Syndicate and Distribute Content Anywhere

Seamlessly share data among trading partners. Tap into a retailer network of 1,750+ recipients, plus a marketplace of verified content, and nearly endless possibilities for custom distributions.

retailer network

Largest Global Two-Sided Network

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Second Largest GDSN Data Pool in the World

Engage

Build Engaging Customer Experiences

Deliver Enhanced Content and in-store experiences that engage shoppers and drive sales. Adding Engaging Hero content, comparison charts, lifestyle imagery, and more changes the game. Studies show a 30% average lift in add-to-cart rates when using Enhanced Content.

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Enhanced Content

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In-Store Solutions

Optimize

Optimize Product Content Using Analytics

Monitor and improve product content using our eCommerce Analytics and custom reports. Easily discover which content has the greatest impact on customer behavior and make rapid improvements in content to increase engagement.

ecommerce

eCommerce & Digital Shelf Analytics

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Improved Content Integrity

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Join the largest, global two-sided network of brands + recipients

Syndigo can help you plug in, orchestrate the right ecosystem for your business, and deliver better customer experiences. Where others are niche and narrow, we deliver the only solution that realizes the entirety of ‘end-to-end’ and omnichannel capabilities, with compelling results.

Gartner
Recognized as ‘Leader’ in Gartner Magic Quadrant for MDM Solutions, 2021

Gartner
Syndigo has been named a Strong Performer in The Forrester Wave™, Master Data Management, Q2 2023.

g2 4.6 out of 5 star rating

Gartner

Industries

Hear From Our Clients

Peter Kjellman

Peter Kjellman

Product Manager for Internal Tools, NORNORM

With Syndigo PIM, we've removed data inconsistencies and can introduce new products in a structured way with workflows that fit our needs. A key benefit of the tool is the high level of configuration that can be done by ourselves, as well as the bulk edit features enabling us to update our product information up to 2x faster in a controlled way.
Courtney Cheevers

Courtney Cheevers

Digital Content Specialist, Weber

Things like hotspots, things like product tours, new carousels, below the fold experiences, videos…it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.
Holly Pitel

Holly Pitel

Digital Shelf Analyst, Schleich

I’m a big fan of Syndigo’s UX, it’s powerful and intuitive. We have also had great internal support from the Syndigo team, I appreciate that our feedback on certain things has been solicited and overall, it’s been positive.
Alex Ives

Alex Ives

Head of Business & Enterprise Architecture, Boden

Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.
Neutrogena

Neutrogena

Our goal was to reinvent the way we meet shopper needs by creating an engaging, personal and assistive digital experience. We wanted to simplify the purchase decision process and help consumers find the right product. The Product Selector tool from [Syndigo] was a way for us to accomplish this goal.
Trond-Aske

Trond Aske

CIO, BAMA Gruppen AS

Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence. In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.
Michael-Bailey

Michael Bailey

Digital Content Supervisor, Prime-Line Products

With Syndigo, I spend less time trying to get the same information to all of the online entities we do business with,” said Bailey. “I can change one thing in Syndigo… and within 3 minutes, I’m done publishing upwards of thousands of items, to all of our different vendors. As a result, I have more time to make the content the best we can for all involved.
Ari Aldana

Ari Aldana

Digital Marketing Manager, Dermalogica

One of my biggest challenges as a marketer is just being able to cut through the noise and making sure that my brand is always top of mind.

Would you rather rely on one solution or patch together several?

Let us show you how you can gain complete, omnichannel capabilities with Syndigo.

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