Read Time: 3 minutes

The world of consumer-packaged goods (CPG) is a large one. From health & beauty to food/beverages, there’s always something for consumers to shop for in the CPG category. Ironically, one of the biggest benefits of shopping online for these items can also be the biggest challenge: endless assortment options. That’s why CPG brand owners know the importance of ensuring their products stand out from the competition.

Sifting through the choices

CPG brands need to identify their “wow factor” to pop in the crowded market. Moreover, they need to be able to communicate every last detail about their product for full transparency. Especially with the growing eCommerce activity, providing interactive content in lieu of an in-person experience is increasingly important.

Experience an average of 59% conversion lift with Enhanced Content

Today’s digital shoppers crave product content that demonstrates exactly what they can expect from the item, helping them narrow down their options to a specific style, shade, or application. In the end, this means better buying decisions, reduced return rates, and higher sales.

Guarantee 100% visibility of your content with Engaging Hero

 

Bringing your products to life with Enhanced Content

Through the use of the Engaging Hero and In-Line Content from Syndigo’s Content Experience Hub (CXH), CPG brands can effectively create an immersive online product experience. Knowing that shoppers seek convenience, rich content like demonstration videos, lifestyles images, comparison charts, and other interactive elements can make the shopping experience—and the purchasing choice—that much simpler.

Drive conversion by leveraging Engaging Hero and In-Line content

As a CPG manufacturer, just submit your brand assets once to publish them in Syndigo’s retailer-optimized layouts and to syndicate to the recipients you need—all while maintaining full data accuracy.

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Highlight when & how to use your product to drive trial, customer satisfaction, and conversion

 

Add recipes or pairing recommendations to entice purchase and add to the basket size

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Demonstrate the steps needed to properly use the product

 

Keep your content fresh each season

 

Connect with your shopper—tell them your story!

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 1,000 sites and partnering with over 2,500 brands across 6 million+ PDPs, we deliver more than 4 billion shopper impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way. Start leveraging Enhanced Content for your CPG products today! Enhanced Content