3 Ways Brands and Retailers Can Use Health & Wellness Claims | Syndigo
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3 Ways Brands and Retailers Can Use Health & Wellness Claims to Drive Business

3 Ways Brands and Retailers Can Use Health & Wellness Claims to Drive Business

Read Time: 4 minutes

Today’s shoppers are focusing on a comprehensive approach to wellness, and healthy food choices as a variable in that equation are growing in importance. In addition to the information already available, shoppers are looking for deeper nutritional information that goes beyond what’s provided on the product label.

With Syndigo’s comprehensive wellness features now available on CXH, both brands and retailers can use wellness claims to deliver on their shoppers’ demand for deeper health and wellness insights. Syndigo’s wellness capabilities are powered by machine learning, data science and a team of registered dietitians in order to provide effective tools for processing nutrition facts, ingredient statements, and on-pack claims to audit and match products to more than 75 health and wellness claims.

3 Ways Retailers Can Use Health & Wellness Claims to Drive Their Business
Wellness
3 Ways Brands Can Use Health & Wellness Claims to Drive Their Business
By using a detailed wellness analysis on product contents and item assortment, both brands and retailers can help to drive better engagement with today’s shoppers. Retailers should consider the types of wellness categories their product assortment falls into, and brands can analyze their current mix to find gaps or promote product combinations for wellness-friendly diets.
Find out how Syndigo can help you understand wellness across your product content. Learn more about Syndigo Wellness.

* “Food & Beverage Manufacturers: Be First — or Fall Behind”, Milliken Performance System, 2017

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