Go Beyond Core Product Imagery with Optimized Content
Focus on key messages that help consumers make quick purchase decisions at the digital shelf. Examples of optimized content include:
Optimized Hero: Enlarge key points (brand, variety, flavor or scent, size, quantity) and remove “noise.” Most widely accepted by retailers as the main image. Focus on visual clarity on a mobile device. Walmart supports GS1 standard for mobile-ready hero images.
Montage/Composite Hero: Ideal for products with inner units where the consumer might associate more with the each compared to the package. Can be shown with or without text. Product image may be a Mobile Hero or standard pack shot.
Relative Size Shots: Convey an accurate size of the product.
Lifestyle/In-Use: Show your product in real-world situations with appropriate background imagery or use traditional food photography for certain products.
Mobile Ready Hero: Highlight size and flavor/variety. Product image may be a Mobile Hero or standard pack shot.
Claims & Feature/Benefit Imagery: Sell the product through feature benefits, call outs, uses and nutrition.
Transition Images: Alert the customer to a change in packaging.
LOOKING FOR THE ENGAGING HERO?
Incorporate interactive images, videos and more into your hero images! Check out Syndigo’s Enhanced Content capabilities.
Our clients have demonstrated a 39% increase in Add-To-Cart and 18% sales lift with our Optimized Content
Base/Core Optimized Bundle
Optimized Hero
Cleaned up pack or product shot
Mobile Ready Hero
Existing cleaned up pack shot that highlights size, form, flavor, or other product differentiators for the consumer to easily recognize and be informed of the product details
Montage/Composite
Outer package coupled with an inner unit displayed in the same shot.
Relative Size
Image showing the product in a hand or alongside an individual to aid the consumer on the actual product size
Standard Optimized Bundle
OPTIMIZED HERO
MOBILE READY HERO
MONTAGE/ COMPOSITE
INGREDIENT PANEL
NUTRITION FACT PANEL
RELATIVE SIZE
Advanced Optimized Bundle
Optimized Hero
Cleaned up pack or product shot with enhanced features such as enlarging or editing shots
MOBILE READY HERO
Existing cleaned up pack shot that highlights size, form, flavor, or other product differentiators for the consumer to easily recognize and be informed of the product details
CLAIMS & FEATURE / BENEFIT IMAGERY
Image for Marketing and transparency messaging using pack art elements to highlight the product features and benefits
STYLIZED NUTRITION FACT PANEL
Brand-driven image using pack elements and/or product or nutritional details
STYLIZED INGREDIENT PANEL
Brands drive image using pack elements and/or product or ingredients
LIFESTYLE / IN-USE
Image for Marketing and transparency messaging using stock photos to place products or leveraging existing imagery that the brand has rights to use
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