Publishing A+ Content to Lowes.com
Gain the full advantages of your branded rich media. With in-line and engaging hero content, brands can see as much as 125% ROI increase in their eCommerce sales online at Lowe’s.
Drive Sales and Engagement With Immersive Product Experiences:
A+ Content Page Layout
Shoppers spend 102% more time on page when exposed to Enhanced Content on Lowes.com
Engaging Hero and Hot Spots
Lowe’s is now accepting Engaging Hero and Hot Spot PDP content for all product categories. Start delivering this content and boost conversions by 57%!
Inline Product Content
A+ Content, should be laid out according to Lowes’s requirements in this order:
Widget #1: Feature Sets
Widget #2 Feature Sets
Widget #3: Images
Widget #4: Comparison Tables
Learn more about Syndigo’s partnership with Lowe’s
Publishing Enhanced Content to Lowe’s
1. Create New Enhanced Content
In CXH, navigate to the Product Details page via the Products tab. Click the Enhanced Content tab on the left. Select Language, Locale, Recipient and click Continue.
2. Add Widgets
Click on the Add Widget button and select from the list of available Enhanced Content widgets (or types of content). Click Save Widget.
3. Add Lowe’s as an Enhanced Content Recipient
Navigate to the Recipients tab on the left. Click Add New Recipient. Select Enhanced Content from the Recipient Type dropdown menu and search for Lowe’s. Select Lowe’s from the list and click Add Recipient.
4. Add to Product Page & Link a Product to an Enhanced Content Recipient
On the Product Details Page, click Add to product pages. Add the associated Recipient’s Product Page URL and Submit Product Pages. Go to the Properties tab of a Product Details page and click Add Recipient. Select the Enhanced Content Requirement Set for that Recipient.
5. Publish
For the Enhanced Content to be published, make sure the required attributes in the Attributes tab are complete. MFG Model #, Global Trade Item Number (GTIN), MFG Brand Name. Click Publish. In the pop-up window that appears, select Lowes as the linked Enhanced Content Recipient.
Enhanced Content Reporting
All product pages enhanced with Syndigo Enhanced Content come with a suite of reports that allow you to measure and monitor your product page performance.
Video Engagement
Play Rate: The ratio of visitors who click ‘Play’ as a percent.
Average Playback: The average time videos are watched, in seconds.
Average Percent Complete: The ratio of average playback time to video length.
Completion Rate: The ratio of times a video is watched to completion to total Plays as a percent.
Viewable Impression: A visit during which enhanced content was visible on the user’s screen.
Product Summary
Overview of product details for Lowe’s.
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Performance Over Time
Considerations: If average Interaction Time is going up then users are engaging with content more (and vice versa).
Did you make any changes to your website or content? Check the Widgets tab to see what kind of Enhanced Content is getting more or less interactions and adjust accordingly.
Note: Interaction Time is only available for widgets which require a user to “Interact”.
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