Syndigo Product Information Management (PIM)
Strong brands rely on a deep connection. With Syndigo PIM, brands can quickly harness information to see changes in the market, adapt to new customer demands, and stay ahead of the competition.
Whether for enterprise-level builds or selected PIM capabilities, Syndigo provides the most user-centric data, syndication, analytics, and product engagement platform for commerce.
Product Information Management (PIM)
Why is Syndigo a Leader in the Forrester Wave for PIM?
Manage what you sell.
Online and everywhere.
Align your brand’s product data with your business needs and strategy — allowing you to capitalize on emerging opportunities in the rapidly changing business and IT landscape.
Plan
Plan and streamline product data onboarding and assortment options by looking at what drives cash flow within categories and segments.
Source
Source product data and assets from multiple suppliers and private labels through a comprehensive interface.
Enrich
Enrich product data and maintain data quality for every decision.
Govern
Govern data and assets with business KPIs and intelligent automation.
Rapid innovation.
Inside and out.
Our built-in digital commerce analytics applications help users uncover actionable insights to improve speed to market.
Optimize
Optimize or get actionable insights to identify key drop-off points or areas of process and usage bottlenecks.
Learn
Learn and get channel insights and KPI scores for promotions, pricing, targeting, and segmentation.
Improve
Improve your speed to market by discovering new connections between relationships and channels.
Extend and customize.
In present and future.
Future-proof your business by leveraging the Syndigo App Marketplace or by building your own Apps to grow, scale, and get more value from your investment.
Product Experiences
Apps to improve your end-customer experience for those interacting with your brand.
Connectors
Provide trusted, accurate, and complete data to all your selling channels and enterprise systems.
Content Services
Expand and sell.
Everywhere and anywhere.
Quickly and seamlessly syndicate and publish information to any supported channel – e-commerce, marketplaces, D2C, or social.
Publish essential product content to match customer needs.
Publish
Publish on-brand messages for digital commerce across every channel – e-commerce, marketplaces, D2C, and social.
Data-as-a-Service (DaaS)
Data-as-a-service helps present the right product data across the right channels, applications, and devices.
Self-Service
The self-service distributor portal lets your B2B partners easily search and download your data and assets.
Position to sell better.
Today and tomorrow.
Onboard and drive user adoption by creating highly personalized engagement experiences based on user demographics and behavior.
Contextualize
Contextualize product data and establish your brand’s personality, voice, and tone specific to your target market, channel, or season.
Promote
Promote enterprise omnichannel consumer experiences via web, mobile, digital, and email.
Recommend
Automatically recommend your products based on data insights.
What our customers have to say
Benefits of Syndigo PIM
Syndigo’s PIM solution delivers seamless connectivity between your product content and the customer experience—a roadmap to personalized, contextual content.
Streamline product data updates
Deliver relevant, brand-specific product data in many languages to all your touchpoints.
Expand to new channels and markets
Easily manage and expand new channels with high-quality, channel-ready information.
Increase productivity and time to market
Onboard supplier data, establish change control & governance, and increase conversions with intelligent automation and analytics.
GLOBAL BRANDS AND MANUFACTURERS
GLOBAL RECIPIENT CONNECTIONS
MILLION ENHANCED ATTRIBUTES
MILLION ASSETS PUBLISHED
Frequently Asked Questions
How does a PIM system work?
A PIM system works by collecting product information from various sources, organizing it in a central database, and then distributing it across various channels. The system allows for easy updating and modification of product information, ensuring data consistency. It also supports the management of various product attributes, categories, catalogs, and multilingual data.
How does PIM improve the customer experience?
PIM provides accurate, complete, and consistent product information across all touchpoints. This gives customers highly personalized engagement experiences leading to informed purchasing decisions. Also, PIM enables brands to quickly launch new products and updates across various channels, ensuring customers always have access to the latest offerings.
What are the major features to look for in a PIM system?
Essential features of a PIM system include data integration, data quality control, product classification & categorization, support for multilingual data, digital asset management, and an intuitive user interface. Also, advanced features like data analytics and reporting, AI capabilities, and workflow management can greatly enhance a PIM system’s effectiveness. Syndigo offers all these features and more.
What industries utilize PIM?
Any product-focused industry can benefit from PIM. Some examples include: Manufacturers & Brands, Retailers & Distributors, Foodservice, Healthcare, Automotive Aftermarket, Restaurants & Operators, Energy, CPG, and more.
What is the difference between PIM and MDM (Master Data Management)?
While both PIM and MDM aim at managing crucial business data, they have differences. PIM is specifically focused on managing product-related data across various channels, whereas MDM is a broader solution that manages all critical business data, including customer data, vendor data, and more. Talk to us about Syndigo MDM.
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