Improve Your Sales on Target.com
Your vendor scorecard delivers easy, actionable recommendations to improve findability and conversion rates, and ultimately to increase revenue.

Content Health is Vital to eCommerce Success
Consumers make split-second purchasing decisions based on available data and content.
Incomplete or inaccurate content means
- Lost conversions: They continue their purchase decision elsewhere
- Higher returns/lower CSAT: They make a purchase that doesn’t meet expectations
- Lower cart value: They buy a lower-price alternative that has better content
Your Content Scorecard Keeps Information About Products Complete, Correct and Up-to-Date at Target

How to Read Your Vendor Scorecard and Put the Recommendations into Action
Target PDP Best Practices
Improve product discoverability and conversion rates on your PDPs by aligning to Target requirements and recommendations. Check the ‘Best Practices’ tab on your scorecard for specific parameters and formats for your content.
Got Questions About Your Content Score?
Learn more about how your score is calculated and what you can do to improve your PDPs by contacting the Target product content team.
Make Your Products Stand Out at Target
Find out how to make sharing all your product content and data with Target fast and easy with Syndigo.